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Will ChatGPT Replace Your Doctor?

ChatGPT can provide a wealth of information and insights into various fields. However, when it comes to healthcare, there is a lot of debate about whether or not AI could be considered a source for medical information or advice. Let’s dive in!

ChatGPT as a doctor

Dr. Isaac Kohane, a computer scientist and physician at Harvard, collaborated with two colleagues to test GPT-4’s performance in a medical setting. Their goal was to see how the latest AI model from OpenAI functioned in this field. The results of their experiment were impressive, with GPT-4 performing better than many doctors according to Kohane!

 

In his upcoming book, “The AI Revolution in Medicine”, Kohane presents a clinical hypothetical scenario involving a baby he had previously treated and conducts an experiment with GPT-4. By providing the bot with a limited amount of relevant data, including details from a physical examination, an ultrasound, and hormone levels, the machine accurately identified a rare medical condition called congenital adrenal hyperplasia, which has a prevalence of 1 in 100,000 cases.

 

Kohane also added that GPT-4 answers US medical exam licensing questions correctly more than 90% of the time. It’s a much better test-taker than previous ChatGPT AI models, GPT-3 and -3.5, and a better one than some licensed doctors, too.

 

Read More: https://www.insider.com/chatgpt-passes-medical-exam-diagnoses-rare-condition-2023-4

Limitations of AI in Healthcare

First, it’s important to acknowledge the limitations of AI. While AI models like ChatGPT are designed to analyze and process large amounts of data quickly, they lack the experience and judgment of a qualified medical professional. Doctors undergo extensive training and education to diagnose and treat patients, and they use their expertise to make informed decisions about a patient’s health and well-being.

cartoon doctor sitting on a desk in his clinic.

Moreover, medicine is a constantly evolving field, and doctors must continually update their knowledge and stay up-to-date with the latest research and techniques. While ChatGPT can provide information based on the latest medical studies and findings, it cannot replace the years of experience and training that a doctor has.

Role of AI in Healthcare

That being said, AI can still play a valuable role in healthcare! For instance, ChatGPT can help patients understand their medical conditions, explain treatment options, and answer any questions they may have. Yet, such uses are still not recommended by many experts. ChatGPT remains an incredible source of medical information and cannot serve as the base for any medical recommendations. Danger alert here!

 

For doctors, ChatGPT can quickly analyze lengthy reports and research papers and provide a summary in a matter of seconds. It can also justify its thought process in a manner that appears similar to human-like intelligence.

The Human Touch

Moreover, AI cannot replace the human touch and empathy that is so crucial to healthcare. Patients need to feel heard and understood by their doctors, and AI simply cannot provide that level of emotional support. Furthermore, healthcare is a deeply personal and individualized field, and patients require personalized care and attention that AI models like ChatGPT cannot provide.

cartoon of a patient and doctor talking together in the doctor's clinic

Conclusion

In conclusion, while AI models like ChatGPT can provide valuable support in healthcare, they cannot replace the expertise and experience of a qualified medical professional. The healthcare industry needs to acknowledge the potential benefits and limitations of AI and work to integrate it into their workflow in a way that supports and enhances their work.

 

At the same time, we must also recognize the importance of the human touch in healthcare and ensure that patients continue to receive the personalized care and attention they need. By combining the best of both worlds – the power of AI and the expertise of human doctors – we can create a healthcare system that is more effective, efficient, and compassionate for all.

Personalized Medicine, image generated with Midjourney (AI)

Personalized Medicine & Gilead’s Yescarta

Personalized medicine, also known as precision medicine, is a healthcare approach that takes into account an individual’s unique genetic makeup, environment, lifestyle, and other factors to diagnose and treat medical conditions. This approach is based on the idea that each person’s health is influenced by a unique combination of factors and that treatments that work for one person may not work for another.

 

The field of personalized medicine has been made possible by advances in genetics and other technologies that allow researchers to analyze and understand the genetic and molecular basis of diseases. With this knowledge, doctors and researchers are able to develop more targeted and effective treatments that are tailored to each patient’s individual needs.

Benefits of Personalized Medicine

Personalized medicine offers a number of benefits over traditional, “one-size-fits-all” approaches to healthcare. Here are some of the key advantages:

 

  • Improved Accuracy: Personalized medicine takes into account an individual’s unique genetic makeup and other factors, allowing for more accurate diagnoses and more effective treatments.

 

  • More Efficient Treatment: Personalized medicine allows doctors to target treatments specifically to each patient’s needs, which can reduce the need for trial and error in treatment and improve patient outcomes.

 

  • Increased Safety: Personalized medicine can help identify patients who may be at increased risk for adverse reactions to certain treatments or medications, allowing doctors to avoid these treatments and minimize the risk of harm.

 

  • Cost-Effective: While personalized medicine may initially seem more expensive, in the long run it can be more cost-effective, as it can reduce the need for unnecessary treatments, tests, and hospitalizations.

 

  • Improved Patient Satisfaction: By taking into account each patient’s unique needs and preferences, personalized medicine can improve patient satisfaction and quality of life.

Applications of Personalized Medicine

Personalized medicine has the potential to revolutionize healthcare, and is already being used in a number of different applications. Here are just a few examples:

 

  • Cancer Treatment: Personalized medicine is being used to develop targeted cancer therapies that are tailored to each patient’s unique cancer type and genetic makeup, which can be more effective and less toxic than traditional chemotherapy and radiation. An example on this is Yescarta for the treatment of Non-Hodgkin’s Lymphoma. (Read More Below)

 

  • Cardiovascular Disease: Personalized medicine is being used to identify patients who are at increased risk for cardiovascular disease, and to develop targeted prevention and treatment strategies based on each patient’s individual risk factors.

 

  • Infectious Disease: Personalized medicine is being used to develop more effective treatments for infectious diseases, such as HIV and hepatitis C. By analyzing the genetic makeup of the virus and the patient, doctors can develop treatments that are more targeted and effective.

 

  • Pharmacogenomics: Personalized medicine is being used to identify patients who are at increased risk for adverse reactions to certain medications, and to develop more personalized dosing and treatment strategies based on each patient’s individual genetic makeup.

Gilead's Yescarta

Yescarta manufactured by Kite Pharma, a Gilead company, is an example of personalized medicine used to treat certain types of non-Hodgkin’s lymphoma (NHL) in adults, including:

  • Large B-cell lymphoma
  • Follicular lymphoma

 

The medication belongs to a group of drugs called chimeric antigen receptor (CAR) T-cell therapies. It contains a biologic drug made using white blood cells from the patient’s immune system. Hence, personalized treatment.

 

The drug is given as a one-time intravenous (IV) infusion in a specialized treatment center administered by a healthcare professional as an injection into a vein given over time. To receive Yescarta, patients must have a certain type of cancer and be recommended by their healthcare professional.

Challenges and Limitations

While personalized medicine offers many advantages, there are also some challenges and limitations to consider. Here are a few:

 

  • Data Privacy: Personalized medicine relies on the collection and analysis of large amounts of genetic and other data. This raises concerns about patient privacy and data security.

 

  • Cost: While personalized medicine can be cost-effective in the long run, the initial costs of developing and implementing personalized treatments can be high.

 

  • Access: Not all patients may have access to personalized medicine, especially in developing countries or in areas with limited healthcare resources.

 

  • Ethical Issues: Personalized medicine raises a number of ethical issues, such as concerns about discrimination based on genetic information and the use of genetic data in insurance and employment decisions.

Conclusion

Overall, personalized medicine offers many advantages over traditional healthcare approaches, and has the potential to revolutionize healthcare in the years to come. We’ll just have to wait and see!

All About GPT-4

All You Need to Know About GPT-4

The introduction of natural language processing (NLP) models, GPT-3 and GPT-4, was revolutionary and fascinating to the whole world.

These models have the remarkable ability to understand and generate human-like text, making them incredibly useful for a wide range of conversational applications, from chatbots to virtual assistants.

But what’s the difference between the 2 models and what’s the story behind them? Let’s delve in.

How Does ChatGPT Work?

ChatGPT works by using a deep learning technique called a transformer. The transformer was first introduced in a 2017 paper by Google researchers and has since become one of the most popular NLP techniques. Transformers are designed to understand the context of words in a sentence, which allows them to generate more accurate and natural responses.

Credit: techwiser.com

To create ChatGPT, OpenAI trained a transformer on a massive amount of text from the internet, including websites, books, and articles. This training allowed the model to learn how to generate natural language and respond to a wide range of prompts. When a user interacts with ChatGPT, the model uses its understanding of language and context to generate a response that is appropriate to the user’s input.

Who Created ChatGPT?

ChatGPT was created by OpenAI, a research organization dedicated to creating artificial intelligence that benefits humanity. OpenAI was founded in 2015 by a group of technology leaders, including Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, John Schulman, and Wojciech Zaremba. In 2018, Musk resigned from OpenAI’s board of directors.

Elon Musk
REUTERS/Mike Blake

What is GPT-4?

GPT-4 is the fourth version of the natural language processing (NLP) model, GPT, which stands for “Generative Pre-trained Transformer.” It was developed by OpenAI, a research organization dedicated to creating artificial intelligence that benefits humanity.

New Features of GPT-4

One of the main new features of GPT-4 is its increased size and complexity. It has 10 times the parameters of its predecessor, GPT-3, which allows it to understand and generate more complex text.

Additionally, GPT-4 has been trained on even more data than GPT-3, making it more accurate and able to understand a wider range of topics.

OpenAI ChatGPT-3 Vs ChatGPT-4
From OpenAI Official Website

Another new groundbreaking feature of GPT-4 is its ability to generate multi-modal responses. This means that the chatbot can now generate text and images, which can make conversations with users even more engaging and interactive. For example, if a user asks GPT-4 about a specific type of car, it could generate an image of that car along with its response!

Moreover, GPT-4 is 82% less likely to respond to requests for disallowed content and 40% more likely to produce factual responses than GPT-3.5, according to OpenAI’s internal evaluations.

In a nutshell, GPT-4 has enhanced capabilities in:

  • Advanced reasoning
  • Complex instructions
  • Creativity

Who can use GPT-4?

GPT-4 is currently available to ChatGPT Plus subscribers only.

ChatGPT Plus Plan is for $20/month.

Conclusion

GPT-4 is poised to revolutionise the way we interact with machines and automation. As we’ve seen, this model builds on the already impressive capabilities of GPT-3, offering new features and even greater language-processing abilities.

While the development of these models raises important ethical questions around privacy and the role of AI in our lives, there’s no doubt that GPT-4 and models like it have the potential to transform our workflows, streamline communication, and unlock new frontiers in artificial intelligence.

designer sitting on a desk, design trends in 2023

7 Designs Trends We’re Keeping in 2023

The world of design is constantly evolving, and in 2023, we are expecting to see some exciting new trends emerge. From AI design to radiant gradients, there are a number of trends that will define the visual landscape of this year. Let’s take a closer look at 7 design trends that are set to make a big impact in 2023.

1. AI Design

Artificial intelligence is already playing a major role in many industries, and design is no exception. AI-powered design tools, like Midjourney, will allow designers to create highly customized and personalized visuals that are tailored to the needs and preferences of individual users.

2. Motion

Motion has been a growing trend in design for several years now, but it’s set to become even more prominent in 2023. With the rise of VR and AR technology, designers will need to create designs that are not only visually stunning, but also interactive and engaging.

Credit: Motion Design School

3. 3D Design

In 2023, we can expect to see more designers experimenting with 3D elements in their designs, whether it’s in the form of 3D typography, illustrations, or product renderings. This will add depth and dimension to designs, and will create a more immersive visual experience for users.

Credit: https://icons8.com/l/3d/

4. Flat Design

Flat design is not going away anytime soon. In fact, it’s set to become even more prevalent in 2023. With the rise of minimalism and simplicity in design, flat design is the perfect way to create clean, streamlined visuals that are easy to understand and navigate. This trend will continue to be popular in everything from web design to branding and packaging.

Credit: Envato

5. Custom Type

Typography has always been an important aspect of design, but in 2023 we can expect to see more designers pushing the boundaries of what’s possible with custom type. From hand-drawn lettering to highly stylized typefaces, custom typography will allow designers to create unique and memorable designs that stand out from the crowd.

Credit: Jackson Alves on Behance

6. Branded Illustrations

According to Toptal, a brand illustration system is a collection of images with a cohesive mood and style that clarifies a brand’s promise, often with a nod to human experience (humor, hope, irony, etc.). Branded illustrations will help brands stand out and create a more memorable and cohesive visual experience for users.

7. Radiant Gradients

Gradients create a sense of depth and movement and can add a touch of playfulness and whimsy to designs. They’re also a great way to incorporate multiple colors into a design without making it feel too busy or overwhelming.

In conclusion, the design trends we’ll see in 2023 are a reflection of the evolving nature of design itself. From AI-powered design to custom type and branded illustrations, these trends are all about creating more personalized and engaging visual experiences for users. Whether you’re a designer or a business owner, it’s important to stay on top of these trends to ensure that your designs remain fresh, relevant, and impactful.

 

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US FDA Approves Pfizer’s Nasal Spray For Migraines

Pfizer just announced receiving the FDA approval of ZAVZPRET, a nasal spray for the acute treatment of migraine with or without aura in adults. This approval marks a huge milestone in the pharmaceutical industry as it provides a new and innovative option for millions of people who suffer from a reduced quality of life due to migraines.

Migraine is a neurological disorder that affects nearly 40 million people in the United States alone. According to Mayo Clinic, it is characterized by severe headaches that can last for hours or even days, along with symptoms such as nausea, vomiting, and sensitivity to light and sound. Migraine attacks can be incredibly debilitating, leading to absenteeism from work, school, and social gatherings, and substantially affecting an individual’s overall well-being.

woman suffering from migraine sitting on the coach

The burden of migraine is immense, not just for the individuals who suffer from it, but also for their families, employers, and society as a whole. According to the American Migraine Foundation, migraines result in more than 113 million lost workdays annually in the United States, costing employers billions of dollars in lost productivity. In addition, the total indirect cost associated with migraine in the United States has been estimated at $19.3 billion (inflated to 2019 US$).

Until recently, the options for acute treatment of migraine were limited, with many people relying on over-the-counter pain medications or prescription drugs that can have significant side effects. However, the recent FDA approval of Pfizer’s nasal spray provides a new and innovative treatment option that is expected to significantly improve the lives of people who suffer from migraines.

painkillers and a glass of water

ZAVZPRET is the first and only calcitonin gene-related peptide (CGRP) receptor antagonist nasal spray for the acute treatment of migraine in adults. Being a nasal spray with rapid drug absorption, it will greatly serve patients who cannot tolerate the side effects of oral medications and need to regain their normal function rapidly.

 

The approval of ZAVZPRET represents a significant step forward in addressing the burden of migraines and improving the lives of those affected by this neurological disorder. It is our hope that this medication will become widely accessible, providing relief and support to those in need.

AR & VR in Pharma

AR & VR: Future of Pharma Events

Augmented reality (AR) and virtual reality (VR) are two of the most promising technologies that have emerged in the last 10 years. These technologies have become increasingly popular in the pharmaceutical industry, especially in event marketing. In this blog, we will provide updates and tips for experts in pharmaceutical marketing.

AR and VR: Understand the Difference

VR creates a completely artificial environment that the user can interact with and experience as though it is real. It is typically used in gaming and simulation environments, allowing users to immerse themselves in a different world.

On the other hand, AR enhances the real world by overlaying digital information, such as images, sounds, or animations, on top of the physical world. AR technology is typically used in mobile applications, advertising, and education to provide users with additional information about their environment.

In short, VR creates a completely artificial world for the user, while AR enhances the real world with digital information.

Impact of AR and VR in Event Marketing

The use of AR and VR in events marketing has already proven to be very effective, and is becoming increasingly popular. According to a report by Grand View Research, the global market for AR and VR in healthcare is expected to reach $5.1 billion by 2025. In this context, pharmaceutical companies that are looking to make an impact in their events marketing must take advantage of these technologies to stay ahead of the curve.

Here are 3 efficient ways to use AR and VR in pharmaceutical events marketing:


1. Showcase Product Features and Benefits

AR and VR can be used to highlight the key features and benefits of a product and demonstrate how it can be used in a clinical setting.This can be particularly effective for complex products that are difficult to explain in a traditional marketing context.

Augmented Reality Use in Pharma Showing Product Characteristics

2. Create immersive simulations

One of the most powerful applications of AR and VR in events marketing is the ability to create immersive simulations. This allows attendees to experience a product, treatment, or place in a realistic setting. For example, a pharmaceutical company could VR to take attendees on a virtual tour of their research and development facilities.

Virtual tour of a clinical research lab in a pharma company using VR

3. Patient Education

AR and VR can be used to educate patients on their health conditions and the treatments available to them. For example, a pharmaceutical company could use AR to show the effects of a disease on the body or use VR to simulate a patient’s experience on a new medication.

Augmented reality showing the human body, used in pharma

Points to Consider

When using AR and VR, it is crucial to

  1. Partner with technology vendors that specialize in creating AR and VR experiences for events. These vendors can provide the necessary expertise and equipment, and help ensure that the experience is seamless and engaging.
  2. Design for the user experience, the experience should be intuitive, easy to use, and engaging. Consider the purpose of the event and the target audience, and design the experience accordingly.
  3. Measure and analyze the impact to understand their effectiveness. Use metrics such as
    • Engagement
    • Time spent
    • User feedback to determine the impact of the experience.

 

All these can be used to improve future events and refine the AR and VR experience.

Conclusion

In summary, AR and VR are quickly becoming crucial tools for pharmaceutical event marketing. Pharmaceutical companies can use these technologies to showcase product features and benefits, create immersive simulations, and educate patients. To achieve these outcomes, partnering with technology vendors, designing for user experience, and measuring and analyzing the impact is necessary. By doing so, pharmaceutical companies can create impactful experiences that engage attendees and generate positive outcomes.