Marketing

Strategies to Mastering Patient Engagement

Strategies to Mastering Patient Engagement

In the evolving landscape of healthcare, patient engagement has emerged as a pivotal strategy for pharmaceutical companies. By actively involving patients in their own care, companies can drive better health outcomes, enhance patient satisfaction, and foster long-term loyalty.

This blog post delves into effective strategies for patient engagement from personalized communication to innovative technologies. We explore key approaches that can revolutionize patient engagement while boosting the success of an organization.

Strategies

Harnessing Personalized Communication

Effective patient engagement begins with personalized communication that addresses individual needs in an empathetic manner. Craft tailored messages and educational materials that are easily understood, culturally sensitive, and resonate with patients.

Personalized communication

Embracing Digital Technologies

Leveraging digital technologies is vital for successful patient engagement. Invest in mobile apps, wearable devices, telehealth services, social media awareness campaigns, and patient portals to connect with patients seamlessly. These platforms offer opportunities to deliver personalized support, remote monitoring, and real-time data collection.

Digital Technologies

Continuous Feedback and Improvement

Actively seek patient feedback to drive continuous improvement. Establish channels for patients to share their experiences, concerns, and suggestions. Analyze this feedback to identify trends, uncover areas for improvement, and inform decision-making processes.

Feedback and Improvement

Conclusion

Patient engagement is a powerful strategy that empowers pharma companies to improve health outcomes, enhance patient satisfaction, and foster loyalty. Pharma professionals must prioritize these strategies, leveraging their transformative impact to shape a future of patient-centric care. By doing so, a pharma organization can gain a competitive edge, drive better health outcomes, and contribute to the advancement of global healthcare.

Tight Budget Marketing

Forbes Tips for Tight Budget Marketing

In today’s competitive business landscape, marketing is an essential component for success. However, you may find yourself facing the challenge of limited resources and a tight budget. The good news is that effective marketing doesn’t always require huge investments! According to Forbes, these are 7 key strategies for doing marketing on a tight budget, enabling you to maximize your impact while keeping costs to a minimum.

1. Be Creative in Your Marketing Campaign:

Creativity is your greatest asset when working with a limited budget. Think outside the box and explore innovative ways to engage your audience. Consider unconventional marketing channels, create captivating visual content, or leverage user-generated content. By taking a fresh and imaginative approach, you can create buzz and generate interest without breaking the bank.

2. Be Responsive to Audience Interactions:

Engage with your audience actively and respond to their interactions promptly. Whether it’s comments on social media, inquiries via email, or feedback on your website, make it a priority to address them in a timely manner. This level of responsiveness builds trust, strengthens relationships, and enhances your brand reputation, all of which are invaluable for sustainable growth.

audience engagement

3. Utilize Cost-Free Marketing Efforts:

Content marketing, organic social media reach, and search engine optimization (SEO) are powerful tools that can yield significant results without requiring significant financial investments.

marketing tools

4. Focus on Solving One Problem Your Customers Face:

Rather than trying to address multiple issues, narrow your focus to solving one specific problem your customers face. By positioning yourself as an expert in that particular area, you can differentiate your brand and attract a more targeted audience. Develop tailored messaging that highlights how your product or service offers a unique solution and concentrate your marketing efforts on reaching those who are actively seeking a resolution.

expert

5. Build a Community of Loyal Customers:

Word-of-mouth marketing is one of the most effective and cost-efficient ways to grow your business. Focus on providing exceptional customer service and nurturing relationships with your existing customers. Implement smart follow-up strategies to encourage repeat purchases and positive reviews. By cultivating a community of loyal customers, you can harness the power of their recommendations, testimonials, and referrals to expand your reach organically.

word of mouth marketing

6. Create a Small Number of High-Quality Marketing Assets:

Rather than spreading your resources thin across multiple marketing assets, focus on creating a limited number of high-quality assets that truly resonate with your target audience. Invest your time and effort into crafting compelling copy, eye-catching visuals, and engaging videos that captivate and convert. By prioritizing quality over quantity, you can make a more significant impact with a smaller budget.

prioritise quality over quantity in marketing

7. Test Different Marketing Methods:

Before committing to a full-fledged marketing campaign, conduct tests to gauge the effectiveness of different methods. Experiment with A/B testing, run small-scale pilot campaigns, or leverage low-cost advertising platforms to measure the response and refine your approach. This iterative process allows you to optimize!

A/B testing marketing

Conclusion

In conclusion, marketing on a tight budget requires a strategic and thoughtful approach. By implementing the strategies discussed in this blog, marketers can make the most of their limited resources while still achieving impactful results.

video styles

9 Video Styles to Transform Your Marketing Campaign

91% of consumers want to see more online video content from brands (Wyzowyl,2023). Video marketing has become increasingly popular over the years and a leading digital marketing trend in 2023. Whether you’re trying to introduce a new product, build brand awareness, or engage with your target audience, videos can be highly effective to achieve your marketing goals. In this blog, we will explore different video styles and how to choose the right one for your next marketing campaign.

9 Video Styles

1. 360-Degree Video

360-degree videos provide a 360-degree view of a particular location or environment. This highly immersive type of video is a great way to provide a unique experience close to reality.

360 degree video style
Source: wondershare.com

2. Talking Head Video

Talking head videos feature a person speaking directly to the camera. They are ideal for introducing new products or services, explaining complex concepts, or providing expert insights on a particular topic.

talking head video style
Source: sammcghee.com

3. Interview Video

Interview videos feature an interviewer asking questions to an expert or person of interest.

2 people interviewing each other
Source: https://www.entrepreneur.com/

4. 2D Animation

2D animation uses two-dimensional images to create the illusion of movement. They are ideal for explaining complex concepts in a visually engaging way.

2D animation video
Source: https://www.animaker.com/

5. 3D Animation

Similar to 2D animation, 3D animation uses three-dimensional images to create the illusion of movement.

3D animation video
Source: ngsup.com

6. Stop Motion

Stop motion uses a series of photographs or images to create the illusion of movement.

Stop motion video
Source: wistia.com

7. Whiteboard

Whiteboard videos feature an artist drawing or writing on a whiteboard to illustrate a particular concept or idea. They are ideal for explaining complex concepts and providing elaboration for visual learners.

Whiteboard Video
Source: VideoScribe on Youtube

8. Live Action

Live-action videos use real people, locations, and props to tell a story or convey a message. They provide real-world examples of how a product or service has helped others or showcase a particular location or environment.

1

9. Motion Graphics

Motion graphics combine text, images, and animation to create visually engaging content. They are ideal for creating eye-catching graphics and visual effects in marketing videos.

motion graphic video style
Source: designpickle.com

How to choose the right video style?

When choosing the right video style for a marketing campaign, it is important to consider the message that needs to be conveyed and the target audience. Each video style has its own unique characteristics and can be used to achieve different marketing goals.

 

For example, a 360-degree video can provide an immersive experience, while a whiteboard video can help explain complex concepts. It is also important to consider the target audience and the message that needs to be conveyed. For example, an interview video featuring an industry expert can help showcase thought leadership, while a motion graphics video can be used to create eye-catching visual effects. By considering these factors, you can choose the right video style that will help achieve your marketing goals.

Conclusion

In conclusion, video marketing is a powerful tool for engaging a campaign’s target audience. In fact, 86% of marketing professionals use video as a marketing tool (Wyzowl, 2021) With the right choice of video, you can create engaging and visually compelling marketing campaigns that will help drive brand awareness, increase customer engagement, and ultimately, drive sales.

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Will ChatGPT Replace Your Doctor?

ChatGPT can provide a wealth of information and insights into various fields. However, when it comes to healthcare, there is a lot of debate about whether or not AI could be considered a source for medical information or advice. Let’s dive in!

ChatGPT as a doctor

Dr. Isaac Kohane, a computer scientist and physician at Harvard, collaborated with two colleagues to test GPT-4’s performance in a medical setting. Their goal was to see how the latest AI model from OpenAI functioned in this field. The results of their experiment were impressive, with GPT-4 performing better than many doctors according to Kohane!

 

In his upcoming book, “The AI Revolution in Medicine”, Kohane presents a clinical hypothetical scenario involving a baby he had previously treated and conducts an experiment with GPT-4. By providing the bot with a limited amount of relevant data, including details from a physical examination, an ultrasound, and hormone levels, the machine accurately identified a rare medical condition called congenital adrenal hyperplasia, which has a prevalence of 1 in 100,000 cases.

 

Kohane also added that GPT-4 answers US medical exam licensing questions correctly more than 90% of the time. It’s a much better test-taker than previous ChatGPT AI models, GPT-3 and -3.5, and a better one than some licensed doctors, too.

 

Read More: https://www.insider.com/chatgpt-passes-medical-exam-diagnoses-rare-condition-2023-4

Limitations of AI in Healthcare

First, it’s important to acknowledge the limitations of AI. While AI models like ChatGPT are designed to analyze and process large amounts of data quickly, they lack the experience and judgment of a qualified medical professional. Doctors undergo extensive training and education to diagnose and treat patients, and they use their expertise to make informed decisions about a patient’s health and well-being.

cartoon doctor sitting on a desk in his clinic.

Moreover, medicine is a constantly evolving field, and doctors must continually update their knowledge and stay up-to-date with the latest research and techniques. While ChatGPT can provide information based on the latest medical studies and findings, it cannot replace the years of experience and training that a doctor has.

Role of AI in Healthcare

That being said, AI can still play a valuable role in healthcare! For instance, ChatGPT can help patients understand their medical conditions, explain treatment options, and answer any questions they may have. Yet, such uses are still not recommended by many experts. ChatGPT remains an incredible source of medical information and cannot serve as the base for any medical recommendations. Danger alert here!

 

For doctors, ChatGPT can quickly analyze lengthy reports and research papers and provide a summary in a matter of seconds. It can also justify its thought process in a manner that appears similar to human-like intelligence.

The Human Touch

Moreover, AI cannot replace the human touch and empathy that is so crucial to healthcare. Patients need to feel heard and understood by their doctors, and AI simply cannot provide that level of emotional support. Furthermore, healthcare is a deeply personal and individualized field, and patients require personalized care and attention that AI models like ChatGPT cannot provide.

cartoon of a patient and doctor talking together in the doctor's clinic

Conclusion

In conclusion, while AI models like ChatGPT can provide valuable support in healthcare, they cannot replace the expertise and experience of a qualified medical professional. The healthcare industry needs to acknowledge the potential benefits and limitations of AI and work to integrate it into their workflow in a way that supports and enhances their work.

 

At the same time, we must also recognize the importance of the human touch in healthcare and ensure that patients continue to receive the personalized care and attention they need. By combining the best of both worlds – the power of AI and the expertise of human doctors – we can create a healthcare system that is more effective, efficient, and compassionate for all.

All About GPT-4

All You Need to Know About GPT-4

The introduction of natural language processing (NLP) models, GPT-3 and GPT-4, was revolutionary and fascinating to the whole world.

These models have the remarkable ability to understand and generate human-like text, making them incredibly useful for a wide range of conversational applications, from chatbots to virtual assistants.

But what’s the difference between the 2 models and what’s the story behind them? Let’s delve in.

How Does ChatGPT Work?

ChatGPT works by using a deep learning technique called a transformer. The transformer was first introduced in a 2017 paper by Google researchers and has since become one of the most popular NLP techniques. Transformers are designed to understand the context of words in a sentence, which allows them to generate more accurate and natural responses.

Credit: techwiser.com

To create ChatGPT, OpenAI trained a transformer on a massive amount of text from the internet, including websites, books, and articles. This training allowed the model to learn how to generate natural language and respond to a wide range of prompts. When a user interacts with ChatGPT, the model uses its understanding of language and context to generate a response that is appropriate to the user’s input.

Who Created ChatGPT?

ChatGPT was created by OpenAI, a research organization dedicated to creating artificial intelligence that benefits humanity. OpenAI was founded in 2015 by a group of technology leaders, including Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, John Schulman, and Wojciech Zaremba. In 2018, Musk resigned from OpenAI’s board of directors.

Elon Musk
REUTERS/Mike Blake

What is GPT-4?

GPT-4 is the fourth version of the natural language processing (NLP) model, GPT, which stands for “Generative Pre-trained Transformer.” It was developed by OpenAI, a research organization dedicated to creating artificial intelligence that benefits humanity.

New Features of GPT-4

One of the main new features of GPT-4 is its increased size and complexity. It has 10 times the parameters of its predecessor, GPT-3, which allows it to understand and generate more complex text.

Additionally, GPT-4 has been trained on even more data than GPT-3, making it more accurate and able to understand a wider range of topics.

OpenAI ChatGPT-3 Vs ChatGPT-4
From OpenAI Official Website

Another new groundbreaking feature of GPT-4 is its ability to generate multi-modal responses. This means that the chatbot can now generate text and images, which can make conversations with users even more engaging and interactive. For example, if a user asks GPT-4 about a specific type of car, it could generate an image of that car along with its response!

Moreover, GPT-4 is 82% less likely to respond to requests for disallowed content and 40% more likely to produce factual responses than GPT-3.5, according to OpenAI’s internal evaluations.

In a nutshell, GPT-4 has enhanced capabilities in:

  • Advanced reasoning
  • Complex instructions
  • Creativity

Who can use GPT-4?

GPT-4 is currently available to ChatGPT Plus subscribers only.

ChatGPT Plus Plan is for $20/month.

Conclusion

GPT-4 is poised to revolutionise the way we interact with machines and automation. As we’ve seen, this model builds on the already impressive capabilities of GPT-3, offering new features and even greater language-processing abilities.

While the development of these models raises important ethical questions around privacy and the role of AI in our lives, there’s no doubt that GPT-4 and models like it have the potential to transform our workflows, streamline communication, and unlock new frontiers in artificial intelligence.

designer sitting on a desk, design trends in 2023

7 Designs Trends We’re Keeping in 2023

The world of design is constantly evolving, and in 2023, we are expecting to see some exciting new trends emerge. From AI design to radiant gradients, there are a number of trends that will define the visual landscape of this year. Let’s take a closer look at 7 design trends that are set to make a big impact in 2023.

1. AI Design

Artificial intelligence is already playing a major role in many industries, and design is no exception. AI-powered design tools, like Midjourney, will allow designers to create highly customized and personalized visuals that are tailored to the needs and preferences of individual users.

2. Motion

Motion has been a growing trend in design for several years now, but it’s set to become even more prominent in 2023. With the rise of VR and AR technology, designers will need to create designs that are not only visually stunning, but also interactive and engaging.

Credit: Motion Design School

3. 3D Design

In 2023, we can expect to see more designers experimenting with 3D elements in their designs, whether it’s in the form of 3D typography, illustrations, or product renderings. This will add depth and dimension to designs, and will create a more immersive visual experience for users.

Credit: https://icons8.com/l/3d/

4. Flat Design

Flat design is not going away anytime soon. In fact, it’s set to become even more prevalent in 2023. With the rise of minimalism and simplicity in design, flat design is the perfect way to create clean, streamlined visuals that are easy to understand and navigate. This trend will continue to be popular in everything from web design to branding and packaging.

Credit: Envato

5. Custom Type

Typography has always been an important aspect of design, but in 2023 we can expect to see more designers pushing the boundaries of what’s possible with custom type. From hand-drawn lettering to highly stylized typefaces, custom typography will allow designers to create unique and memorable designs that stand out from the crowd.

Credit: Jackson Alves on Behance

6. Branded Illustrations

According to Toptal, a brand illustration system is a collection of images with a cohesive mood and style that clarifies a brand’s promise, often with a nod to human experience (humor, hope, irony, etc.). Branded illustrations will help brands stand out and create a more memorable and cohesive visual experience for users.

7. Radiant Gradients

Gradients create a sense of depth and movement and can add a touch of playfulness and whimsy to designs. They’re also a great way to incorporate multiple colors into a design without making it feel too busy or overwhelming.

In conclusion, the design trends we’ll see in 2023 are a reflection of the evolving nature of design itself. From AI-powered design to custom type and branded illustrations, these trends are all about creating more personalized and engaging visual experiences for users. Whether you’re a designer or a business owner, it’s important to stay on top of these trends to ensure that your designs remain fresh, relevant, and impactful.

 

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AR & VR in Pharma

AR & VR: Future of Pharma Events

Augmented reality (AR) and virtual reality (VR) are two of the most promising technologies that have emerged in the last 10 years. These technologies have become increasingly popular in the pharmaceutical industry, especially in event marketing. In this blog, we will provide updates and tips for experts in pharmaceutical marketing.

AR and VR: Understand the Difference

VR creates a completely artificial environment that the user can interact with and experience as though it is real. It is typically used in gaming and simulation environments, allowing users to immerse themselves in a different world.

On the other hand, AR enhances the real world by overlaying digital information, such as images, sounds, or animations, on top of the physical world. AR technology is typically used in mobile applications, advertising, and education to provide users with additional information about their environment.

In short, VR creates a completely artificial world for the user, while AR enhances the real world with digital information.

Impact of AR and VR in Event Marketing

The use of AR and VR in events marketing has already proven to be very effective, and is becoming increasingly popular. According to a report by Grand View Research, the global market for AR and VR in healthcare is expected to reach $5.1 billion by 2025. In this context, pharmaceutical companies that are looking to make an impact in their events marketing must take advantage of these technologies to stay ahead of the curve.

Here are 3 efficient ways to use AR and VR in pharmaceutical events marketing:


1. Showcase Product Features and Benefits

AR and VR can be used to highlight the key features and benefits of a product and demonstrate how it can be used in a clinical setting.This can be particularly effective for complex products that are difficult to explain in a traditional marketing context.

Augmented Reality Use in Pharma Showing Product Characteristics

2. Create immersive simulations

One of the most powerful applications of AR and VR in events marketing is the ability to create immersive simulations. This allows attendees to experience a product, treatment, or place in a realistic setting. For example, a pharmaceutical company could VR to take attendees on a virtual tour of their research and development facilities.

Virtual tour of a clinical research lab in a pharma company using VR

3. Patient Education

AR and VR can be used to educate patients on their health conditions and the treatments available to them. For example, a pharmaceutical company could use AR to show the effects of a disease on the body or use VR to simulate a patient’s experience on a new medication.

Augmented reality showing the human body, used in pharma

Points to Consider

When using AR and VR, it is crucial to

  1. Partner with technology vendors that specialize in creating AR and VR experiences for events. These vendors can provide the necessary expertise and equipment, and help ensure that the experience is seamless and engaging.
  2. Design for the user experience, the experience should be intuitive, easy to use, and engaging. Consider the purpose of the event and the target audience, and design the experience accordingly.
  3. Measure and analyze the impact to understand their effectiveness. Use metrics such as
    • Engagement
    • Time spent
    • User feedback to determine the impact of the experience.

 

All these can be used to improve future events and refine the AR and VR experience.

Conclusion

In summary, AR and VR are quickly becoming crucial tools for pharmaceutical event marketing. Pharmaceutical companies can use these technologies to showcase product features and benefits, create immersive simulations, and educate patients. To achieve these outcomes, partnering with technology vendors, designing for user experience, and measuring and analyzing the impact is necessary. By doing so, pharmaceutical companies can create impactful experiences that engage attendees and generate positive outcomes.

ChatGPT Uses to Boost Productivity and Efficiency

10 Ways to x10 your Productivity with ChatGPT

The pharmaceutical industry is a rapidly evolving space, and companies in this industry are constantly searching for new and innovative ways to improve their processes and remain efficient. One tool that has recently gained popularity is ChatGPT, an advanced AI tool that has the ability to streamline workflows, automate time-consuming tasks, and improve the quality of your output. In this article, we have discussed ten uses for ChatGPT that will help guarantee more efficiency in your work and help get your next promotion!

1. Create Your Marketing Campaign with ChatGPT:

With ChatGPT, you can create effective marketing campaigns that target your desired audience and achieve your marketing goals. Whether you’re launching a new product, promoting an existing one, or looking to increase brand awareness, ChatGPT can help you generate ideas, write copy, and even design graphics and videos.

Prompt: Create a marketing campaign for <Product/Service Characteristics> with a USP of <Product/Service Competitive advantage>

2. Research Your Market with ChatGPT:

ChatGPT’s vast database of information makes it a powerful tool for market research. With ChatGPT, you can gather data, analyze trends, and make informed decisions about your products, marketing strategies, and target audience. ChatGPT can also help you conduct competitor analysis, determine your target market, and analyze consumer preferences and behaviors.

3. Write Your Blog Post with ChatGPT:

Blogging is a crucial aspect of content marketing, but it can be time-consuming to write high-quality blog posts on a regular basis. ChatGPT can help you generate ideas, write blog posts, and even optimize your content for search engines! This can save you time and effort, allowing you to focus on other important aspects of your work.

Prompt: Write a blog post of up to <number> words titled <blog title>. Make the tone <preferred tone>.

 

4. Summarize Long Reports/Articles with ChatGPT:

ChatGPT can quickly summarize long reports or articles, making it easier for you to digest the information and make informed decisions. This can be especially helpful for managers who need to review a lot of information on a regular basis.

Prompt: Write a summary of the following article in the form of a list: < insert article>

 

5. Review and Correct Grammar Errors with ChatGPT:

ChatGPT can help you review and correct grammar errors in your written content, improving the quality of your output and ensuring that your content is clear, concise, and error-free.

Prompt: Review and correct any errors below: < insert text>

6. SEO Keyword Research with ChatGPT:

ChatGPT can help you perform keyword research for your content, ensuring that your content is optimized for search engines. This can improve your search engine rankings, increase visibility, and drive more traffic to your website.

Prompt: Generate a list of keyword ideas on the topic <topic> with high search volume and low competition

7. Paraphrase with ChatGPT:

ChatGPT can help you paraphrase existing content, allowing you to reuse and repurpose content in a unique and original way.

Prompt: Please paraphrase this paragraph: <Insert text>

8. Scripts for Product Launches with ChatGPT:

ChatGPT can help you create a script for a product launch, allowing you to introduce your product in an engaging, informative, and effective way.

Prompt: Write a script for the launch of a new product, which is <describe product>. Make it thrilling and engaging.

9. Determine Your Audience’s Pain Points with ChatGPT:

ChatGPT can help you determine the pain points of your target audience, allowing you to develop solutions that meet their needs and solve their problems. This can improve customer satisfaction and increase customer loyalty.

Prompt: What are the pain points for <target audience>

10. Write Personalised Emails with ChatGPT

ChatGPT can help you write personalized emails, allowing you to reach out to customers, prospects, and other stakeholders in a personal, engaging, and effective way.

Conclusion

In conclusion, ChatGPT is the future of work efficiency and optimization. In this fast-paced world of business, it’s crucial to stay ahead of the curve, and ChatGPT can help you do just that. Not only will you save time, but you will also see an improvement in the quality of your work, which is the key to securing your next promotion.

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Back to Abnormal

“And many people are getting vaccinated, and countries are opening up … and finally we are ready to go back to our normal lives”. That is what all people are waiting to hear.

But imagine coming back to a life that will never look like what we were used to before. That is where imagination and reality meet. Yeah! We will miss those days, but a new life with different style is about to be created. Challenge will be the fuel that direct all leaders, especially pharma leaders.

In the post covid-19 world, pharma leaders will always ask this question

Is all the money and efforts spent on digital initiatives worth it?

Many were wonderful, some were cost-effective, others weren’t even worth the effort to write them down on a slide deck.

This transition became the gate to a new world where many companies are mixing cumulative experiences from the old days and the new.

On one hand, with many patients using telehealth solutions, will healthcare professionals spend as much time physically present as before at their clinics? Would this drive more activities towards the platforms they use to interact with those patients? Would exposure via media opportunities be paid, earned, shared, or owned? As a result, many questions pop up about the sales teams’ interactions and if they will be terminated with the need for face-to-face exchanges becoming less.

On the other hand, unprecedented use of medication delivery services will undoubtedly change the dynamics of reaching out to healthcare professionals and how they can advise their patients about their medications, and usage instructions and challenges…etc. As a result, the way companies promote their medications and educate users will have to be adapted, especially the ones that need some instruction on medication administration and precautions …etc.

Pharma leaders came up with creative and effective initiatives that helped their companies to get through these difficult times, but you need to be ready for the new challenge of the post covid-19 era as we are not really going back to what we were used to; but rather we are going back to the ……

Pharma Marketing, The New Norm

For a long time, pharma marketers have been asked by their management superiors to be more creative and use technology more, but the ROI was always a challenge to implement many of those digital initiatives.

During the COVID-19 outbreak, underestimating digital channels was not optional anymore!

Changes brought by COVID-19 included strict restrictions on access to clinics and hospitals where sales reps no longer have casual access to physicians and are forced to make online appointments.
Also, the growth of telehealth and other services that have been advanced in how healthcare is delivered.
The struggle to react to the pandemic and to this new norm represented a challenge to deliver promotional activities that are still compliant especially with the shift to digital promotion and detailing and video meetings and webinars where a quick mouse-click can record and document interactions.

Many questions popped up:

What should be the new plan?

How to ensure compliance with much clear direction on what is allowed and what is not?
How to ensure proper reach without getting our messaging much exposed to the competition?
How to drive traffic to our online events with plenty happening out there?
And many other questions kept coming up with each new initiative but the learning has definitely progressed significantly during the last year and all these changes presented an opportunity to reset the boundaries and norms for physician-industry interactions.