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AR & VR in Pharma

AR & VR: Future of Pharma Events

Augmented reality (AR) and virtual reality (VR) are two of the most promising technologies that have emerged in the last 10 years. These technologies have become increasingly popular in the pharmaceutical industry, especially in event marketing. In this blog, we will provide updates and tips for experts in pharmaceutical marketing.

AR and VR: Understand the Difference

VR creates a completely artificial environment that the user can interact with and experience as though it is real. It is typically used in gaming and simulation environments, allowing users to immerse themselves in a different world.

On the other hand, AR enhances the real world by overlaying digital information, such as images, sounds, or animations, on top of the physical world. AR technology is typically used in mobile applications, advertising, and education to provide users with additional information about their environment.

In short, VR creates a completely artificial world for the user, while AR enhances the real world with digital information.

Impact of AR and VR in Event Marketing

The use of AR and VR in events marketing has already proven to be very effective, and is becoming increasingly popular. According to a report by Grand View Research, the global market for AR and VR in healthcare is expected to reach $5.1 billion by 2025. In this context, pharmaceutical companies that are looking to make an impact in their events marketing must take advantage of these technologies to stay ahead of the curve.

Here are 3 efficient ways to use AR and VR in pharmaceutical events marketing:


1. Showcase Product Features and Benefits

AR and VR can be used to highlight the key features and benefits of a product and demonstrate how it can be used in a clinical setting.This can be particularly effective for complex products that are difficult to explain in a traditional marketing context.

Augmented Reality Use in Pharma Showing Product Characteristics

2. Create immersive simulations

One of the most powerful applications of AR and VR in events marketing is the ability to create immersive simulations. This allows attendees to experience a product, treatment, or place in a realistic setting. For example, a pharmaceutical company could VR to take attendees on a virtual tour of their research and development facilities.

Virtual tour of a clinical research lab in a pharma company using VR

3. Patient Education

AR and VR can be used to educate patients on their health conditions and the treatments available to them. For example, a pharmaceutical company could use AR to show the effects of a disease on the body or use VR to simulate a patient’s experience on a new medication.

Augmented reality showing the human body, used in pharma

Points to Consider

When using AR and VR, it is crucial to

  1. Partner with technology vendors that specialize in creating AR and VR experiences for events. These vendors can provide the necessary expertise and equipment, and help ensure that the experience is seamless and engaging.
  2. Design for the user experience, the experience should be intuitive, easy to use, and engaging. Consider the purpose of the event and the target audience, and design the experience accordingly.
  3. Measure and analyze the impact to understand their effectiveness. Use metrics such as
    • Engagement
    • Time spent
    • User feedback to determine the impact of the experience.

 

All these can be used to improve future events and refine the AR and VR experience.

Conclusion

In summary, AR and VR are quickly becoming crucial tools for pharmaceutical event marketing. Pharmaceutical companies can use these technologies to showcase product features and benefits, create immersive simulations, and educate patients. To achieve these outcomes, partnering with technology vendors, designing for user experience, and measuring and analyzing the impact is necessary. By doing so, pharmaceutical companies can create impactful experiences that engage attendees and generate positive outcomes.

ChatGPT Uses to Boost Productivity and Efficiency

10 Ways to x10 your Productivity with ChatGPT

The pharmaceutical industry is a rapidly evolving space, and companies in this industry are constantly searching for new and innovative ways to improve their processes and remain efficient. One tool that has recently gained popularity is ChatGPT, an advanced AI tool that has the ability to streamline workflows, automate time-consuming tasks, and improve the quality of your output. In this article, we have discussed ten uses for ChatGPT that will help guarantee more efficiency in your work and help get your next promotion!

1. Create Your Marketing Campaign with ChatGPT:

With ChatGPT, you can create effective marketing campaigns that target your desired audience and achieve your marketing goals. Whether you’re launching a new product, promoting an existing one, or looking to increase brand awareness, ChatGPT can help you generate ideas, write copy, and even design graphics and videos.

Prompt: Create a marketing campaign for <Product/Service Characteristics> with a USP of <Product/Service Competitive advantage>

2. Research Your Market with ChatGPT:

ChatGPT’s vast database of information makes it a powerful tool for market research. With ChatGPT, you can gather data, analyze trends, and make informed decisions about your products, marketing strategies, and target audience. ChatGPT can also help you conduct competitor analysis, determine your target market, and analyze consumer preferences and behaviors.

3. Write Your Blog Post with ChatGPT:

Blogging is a crucial aspect of content marketing, but it can be time-consuming to write high-quality blog posts on a regular basis. ChatGPT can help you generate ideas, write blog posts, and even optimize your content for search engines! This can save you time and effort, allowing you to focus on other important aspects of your work.

Prompt: Write a blog post of up to <number> words titled <blog title>. Make the tone <preferred tone>.

 

4. Summarize Long Reports/Articles with ChatGPT:

ChatGPT can quickly summarize long reports or articles, making it easier for you to digest the information and make informed decisions. This can be especially helpful for managers who need to review a lot of information on a regular basis.

Prompt: Write a summary of the following article in the form of a list: < insert article>

 

5. Review and Correct Grammar Errors with ChatGPT:

ChatGPT can help you review and correct grammar errors in your written content, improving the quality of your output and ensuring that your content is clear, concise, and error-free.

Prompt: Review and correct any errors below: < insert text>

6. SEO Keyword Research with ChatGPT:

ChatGPT can help you perform keyword research for your content, ensuring that your content is optimized for search engines. This can improve your search engine rankings, increase visibility, and drive more traffic to your website.

Prompt: Generate a list of keyword ideas on the topic <topic> with high search volume and low competition

7. Paraphrase with ChatGPT:

ChatGPT can help you paraphrase existing content, allowing you to reuse and repurpose content in a unique and original way.

Prompt: Please paraphrase this paragraph: <Insert text>

8. Scripts for Product Launches with ChatGPT:

ChatGPT can help you create a script for a product launch, allowing you to introduce your product in an engaging, informative, and effective way.

Prompt: Write a script for the launch of a new product, which is <describe product>. Make it thrilling and engaging.

9. Determine Your Audience’s Pain Points with ChatGPT:

ChatGPT can help you determine the pain points of your target audience, allowing you to develop solutions that meet their needs and solve their problems. This can improve customer satisfaction and increase customer loyalty.

Prompt: What are the pain points for <target audience>

10. Write Personalised Emails with ChatGPT

ChatGPT can help you write personalized emails, allowing you to reach out to customers, prospects, and other stakeholders in a personal, engaging, and effective way.

Conclusion

In conclusion, ChatGPT is the future of work efficiency and optimization. In this fast-paced world of business, it’s crucial to stay ahead of the curve, and ChatGPT can help you do just that. Not only will you save time, but you will also see an improvement in the quality of your work, which is the key to securing your next promotion.

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Cross Culture & Negotiation

Despite increasing connectivity and globalization, cultural differences remain. The more connected and international we become, the more differences between cultures appear as the varied world views, values, and communication styles become evident. This is one of the most significant challenges facing the multinational companies.

“Cross culture” in the business world refers to a company’s efforts to ensure that its people interact effectively with professionals from backgrounds different from their own. Like the adjective, “cross-cultural”, it implies a recognition of national, regional, and ethnic differences in manners and methods and a desire to bridge them.

During these series of articles, we will try to highlight how we all have our own cultural worldviews and how these world views influence our management activities. The topics we will discuss will cover all the aspects of cross-cultural management such as cross-cultural negotiations, conflict, and leadership. We will also explore different types of power, trust and different types of trust, differentiate between negotiations, bargaining, and dialogue and the different approaches for negotiations as well as the common mistakes…. etc.

Finally, please remember:
The essence of cross-cultural communication has more to do with releasing responses than with sending messages. It is more important to release the right response than to send the right message.
Edward T. Hall

Pharma Marketing, The New Norm

For a long time, pharma marketers have been asked by their management superiors to be more creative and use technology more, but the ROI was always a challenge to implement many of those digital initiatives.

During the COVID-19 outbreak, underestimating digital channels was not optional anymore!

Changes brought by COVID-19 included strict restrictions on access to clinics and hospitals where sales reps no longer have casual access to physicians and are forced to make online appointments.
Also, the growth of telehealth and other services that have been advanced in how healthcare is delivered.
The struggle to react to the pandemic and to this new norm represented a challenge to deliver promotional activities that are still compliant especially with the shift to digital promotion and detailing and video meetings and webinars where a quick mouse-click can record and document interactions.

Many questions popped up:

What should be the new plan?

How to ensure compliance with much clear direction on what is allowed and what is not?
How to ensure proper reach without getting our messaging much exposed to the competition?
How to drive traffic to our online events with plenty happening out there?
And many other questions kept coming up with each new initiative but the learning has definitely progressed significantly during the last year and all these changes presented an opportunity to reset the boundaries and norms for physician-industry interactions.