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7 Must Subscribe Health Newsletters

7 Must Subscribe Health Newsletters

As a leader in the pharma industry, staying ahead of the latest developments and trends in the healthcare industry is crucial for making informed decisions. With the vast amount of health information available today, subscribing to healthcare newsletters can be a convenient and valuable resource to receive reliable updates directly in your email inbox.

In this blog post, we will explore the top healthcare newsletters you can subscribe to in order to stay ahead of the curve.

1. Harvard Health Newsletter:

Harvard’s newsletter provides instant access to health news and information from Harvard Medical School’s doctors and experts. Day or night, you can research any health condition, understand your symptoms, check recent test results, and learn about the latest nutrition and fitness ideas, all from Harvard Medical School.

Link: https://www.health.harvard.edu/newsletters

Harvard Health Newsletter

2. Mayo Clinic Health Letter:

Gain direct access to knowledge, wisdom, advice, and practical information on healthy living from Mayo Clinic, a top health authority in the world. With your subscription, you’ll receive twelve monthly 8-page issues and four Special Reports. Each issue of the Mayo Clinic Health Letter contains full-color medical illustrations and reliable, accurate, and practical information on the latest health and medical news.

Link: https://mcpress.mayoclinic.org/product/healthletter/

Mayo Clinic Health Letter

3. Johns Hopkin's E-Newsletter:

Get the monthly e-newsletter from Johns Hopkins experts, packed with health information and insights. Each issue covers common health topics, health tips, patient stories, updates in medical research and clinical trials, upcoming events, a healthy recipe, and much more.

Link: https://www.hopkinsmedicine.org/news/e-newsletters/

Johns Hopkin's Newslettter

4. Healthline Newsletter:

Give your inbox a healthy dose of well-being by subscribing to as many newsletters as you wish from Healthline’s wide variety covering tens of topics.

Link: https://www.healthline.com/newsletter-signup

Healthline Newsletter

5. World Health Organization (WHO) Newsletters:

By subscribing to the WHO newsletters, you will gain access to the latest updates and developments in the field of health worldwide. The newsletters cover a wide range of topics, including disease outbreaks, public health initiatives, advancements in medical research, and best practices in healthcare delivery.

Link: https://www.who.int/news-room/newsletters

WHO Newsletter

6. International Health Policies Newsletter:

The International Health Policies Network sends out a weekly newsletter that gathers important health policy news, events, and publications, mainly from low- and middle-income countries. It is focused on young health policy and systems researchers.

Link: http://www.internationalhealthpolicies.org/subscribe/

International Health Policies Newsletter

7. WebMD Newsletter:

Subscribe to WebMD and get personalized tools for managing your health, health and wellness updates in your inbox, save articles and information about your conditions and medications, and read expert insights and patient stories.

Link: https://member.webmd.com/register

International Health Policies Newsletter

Subscribing to these top healthcare newsletters will empower you with reliable and up-to-date information, helping you lead your organization to success in the ever-evolving healthcare landscape. Remember, knowledge is power, and investing time in staying informed is a key characteristic of a successful medical leader.

Strategies to Mastering Patient Engagement

Strategies to Mastering Patient Engagement

In the evolving landscape of healthcare, patient engagement has emerged as a pivotal strategy for pharmaceutical companies. By actively involving patients in their own care, companies can drive better health outcomes, enhance patient satisfaction, and foster long-term loyalty.

This blog post delves into effective strategies for patient engagement from personalized communication to innovative technologies. We explore key approaches that can revolutionize patient engagement while boosting the success of an organization.

Strategies

Harnessing Personalized Communication

Effective patient engagement begins with personalized communication that addresses individual needs in an empathetic manner. Craft tailored messages and educational materials that are easily understood, culturally sensitive, and resonate with patients.

Personalized communication

Embracing Digital Technologies

Leveraging digital technologies is vital for successful patient engagement. Invest in mobile apps, wearable devices, telehealth services, social media awareness campaigns, and patient portals to connect with patients seamlessly. These platforms offer opportunities to deliver personalized support, remote monitoring, and real-time data collection.

Digital Technologies

Continuous Feedback and Improvement

Actively seek patient feedback to drive continuous improvement. Establish channels for patients to share their experiences, concerns, and suggestions. Analyze this feedback to identify trends, uncover areas for improvement, and inform decision-making processes.

Feedback and Improvement

Conclusion

Patient engagement is a powerful strategy that empowers pharma companies to improve health outcomes, enhance patient satisfaction, and foster loyalty. Pharma professionals must prioritize these strategies, leveraging their transformative impact to shape a future of patient-centric care. By doing so, a pharma organization can gain a competitive edge, drive better health outcomes, and contribute to the advancement of global healthcare.

Tight Budget Marketing

Forbes Tips for Tight Budget Marketing

In today’s competitive business landscape, marketing is an essential component for success. However, you may find yourself facing the challenge of limited resources and a tight budget. The good news is that effective marketing doesn’t always require huge investments! According to Forbes, these are 7 key strategies for doing marketing on a tight budget, enabling you to maximize your impact while keeping costs to a minimum.

1. Be Creative in Your Marketing Campaign:

Creativity is your greatest asset when working with a limited budget. Think outside the box and explore innovative ways to engage your audience. Consider unconventional marketing channels, create captivating visual content, or leverage user-generated content. By taking a fresh and imaginative approach, you can create buzz and generate interest without breaking the bank.

2. Be Responsive to Audience Interactions:

Engage with your audience actively and respond to their interactions promptly. Whether it’s comments on social media, inquiries via email, or feedback on your website, make it a priority to address them in a timely manner. This level of responsiveness builds trust, strengthens relationships, and enhances your brand reputation, all of which are invaluable for sustainable growth.

audience engagement

3. Utilize Cost-Free Marketing Efforts:

Content marketing, organic social media reach, and search engine optimization (SEO) are powerful tools that can yield significant results without requiring significant financial investments.

marketing tools

4. Focus on Solving One Problem Your Customers Face:

Rather than trying to address multiple issues, narrow your focus to solving one specific problem your customers face. By positioning yourself as an expert in that particular area, you can differentiate your brand and attract a more targeted audience. Develop tailored messaging that highlights how your product or service offers a unique solution and concentrate your marketing efforts on reaching those who are actively seeking a resolution.

expert

5. Build a Community of Loyal Customers:

Word-of-mouth marketing is one of the most effective and cost-efficient ways to grow your business. Focus on providing exceptional customer service and nurturing relationships with your existing customers. Implement smart follow-up strategies to encourage repeat purchases and positive reviews. By cultivating a community of loyal customers, you can harness the power of their recommendations, testimonials, and referrals to expand your reach organically.

word of mouth marketing

6. Create a Small Number of High-Quality Marketing Assets:

Rather than spreading your resources thin across multiple marketing assets, focus on creating a limited number of high-quality assets that truly resonate with your target audience. Invest your time and effort into crafting compelling copy, eye-catching visuals, and engaging videos that captivate and convert. By prioritizing quality over quantity, you can make a more significant impact with a smaller budget.

prioritise quality over quantity in marketing

7. Test Different Marketing Methods:

Before committing to a full-fledged marketing campaign, conduct tests to gauge the effectiveness of different methods. Experiment with A/B testing, run small-scale pilot campaigns, or leverage low-cost advertising platforms to measure the response and refine your approach. This iterative process allows you to optimize!

A/B testing marketing

Conclusion

In conclusion, marketing on a tight budget requires a strategic and thoughtful approach. By implementing the strategies discussed in this blog, marketers can make the most of their limited resources while still achieving impactful results.

CME Accreditation For Pharma Events

Why CME Accreditation Remains Indispensable?

In 2020, approximately 1,680 accredited CME providers offered more than 170,000 educational activities, comprising more than 1 million hours of instruction and over 45 million interactions with healthcare professionals. Today, we’re going to dive into the importance of Continuing Medical Education (CME) accreditation for medical events. Buckle up, because we’re about to explore how this crucial accreditation can elevate your events to new heights and benefit both your organization and the HCPs you serve.

The Value of CME Accreditation

Picture this: You’re organizing a medical event that promises to deliver cutting-edge knowledge, foster professional growth, and facilitate networking opportunities. But how do you ensure that your event stands out from the crowd and holds substantial credibility? This is where CME accreditation comes into play.

  • Conference room with round tables

Elevating Credibility and Trust

CME accreditation instantly adds credibility and trustworthiness to your event. HCPs prioritize accredited events as they know these gatherings meet the highest educational standards. By obtaining accreditation, you reassure attendees that your event adheres to strict guidelines and delivers evidence-based content. This credibility can enhance your organization’s reputation and establish it as a thought leader in the industry.

Facilitating Continuous Learning

In the ever-evolving field of medicine, it’s essential for healthcare professionals to stay up-to-date with the latest advancements. CME-accredited events provide a platform for continuous learning, allowing attendees to expand their knowledge, hone their skills, and discover emerging trends. By hosting accredited events, you empower medical professionals to embrace lifelong learning and ultimately improve patient care.

Enhancing Professional Development

CME-accredited events offer a wide array of educational opportunities, including workshops, seminars, and interactive sessions. These activities foster professional development, enabling attendees to acquire new skills, exchange ideas, and engage in multidisciplinary collaborations. Such events empower healthcare professionals to enhance their competencies, advance their careers, and ultimately become leaders in their respective fields.

Meeting Regulatory Requirements

Accreditation isn’t just about elevating your event’s credibility; it also ensures compliance with regulatory bodies. Many countries and healthcare organizations require their members to earn a certain number of CME credits annually. By obtaining accreditation, you provide healthcare professionals with the opportunity to fulfill these mandatory requirements while participating in a high-quality educational event.

Opening Doors for Industry Collaboration

CME-accredited events attract a diverse range of attendees, including renowned experts, researchers, and industry leaders. Such events create a fertile ground for networking, collaboration, and partnership opportunities. By connecting medical professionals with industry representatives, accredited events foster knowledge exchange, bridge the gap between academia and industry, and even pave the way for potential research collaborations or clinical trials.

Accreditation Process

CME accreditation is a rigorous process that ensures educational activities meet specific quality standards. Accrediting bodies, such as the Accreditation Council for Continuing Medical Education (ACCME) and international counterparts, evaluate and approve educational programs based on established criteria.

 

Accreditation begins with the provider’s application, where they outline the educational goals, objectives, and content. The accrediting body reviews these materials to determine if the program meets the necessary standards. If approved, the provider can offer CME credits to attendees who successfully complete the activity.

Accredited with an accreditation logo

Organizations that can apply for Accreditation

The AACME considers the following types of organizations for accreditation:

  • Medical education companies
  • Consortium/ Alliance
  • Pharmaceutical/Biotechnology Company
  • Voluntary Health Association
  • Insurance Company/Managed Health Care
  • Medical communication companies,
  • Education Companies
  • Physician Member Organization (Specialty Based)
  • Physician Member Organization (Non-Specialty)
  • Government or Military
  • Medical Association / Society
  • Hospitals
  • Medical and health sciences schools
  • Allied healthcare schools
  • Not-for-profit medical foundations
  • Medical publishing companies
  • Single & multi-specialty group practices
  • Healthcare delivery systems
  • Specialty medical societies
  • Voluntary healthcare association

Read More: https://www.accme.org/accreditation-rules

pharma company

Conclusion

CME accreditation isn’t just a badge of honor for your events; it’s a gateway to unlocking success, credibility, and growth. By investing in accreditation, you not only position your organization as a trusted leader but also contribute to the professional development of healthcare providers. Through CME-accredited events, you enable attendees to stay at the forefront of medical advancements, build valuable connections, and ultimately improve patient care.

Happy event planning and here’s to a future of transformative medical gatherings!

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video styles

9 Video Styles to Transform Your Marketing Campaign

91% of consumers want to see more online video content from brands (Wyzowyl,2023). Video marketing has become increasingly popular over the years and a leading digital marketing trend in 2023. Whether you’re trying to introduce a new product, build brand awareness, or engage with your target audience, videos can be highly effective to achieve your marketing goals. In this blog, we will explore different video styles and how to choose the right one for your next marketing campaign.

9 Video Styles

1. 360-Degree Video

360-degree videos provide a 360-degree view of a particular location or environment. This highly immersive type of video is a great way to provide a unique experience close to reality.

360 degree video style
Source: wondershare.com

2. Talking Head Video

Talking head videos feature a person speaking directly to the camera. They are ideal for introducing new products or services, explaining complex concepts, or providing expert insights on a particular topic.

talking head video style
Source: sammcghee.com

3. Interview Video

Interview videos feature an interviewer asking questions to an expert or person of interest.

2 people interviewing each other
Source: https://www.entrepreneur.com/

4. 2D Animation

2D animation uses two-dimensional images to create the illusion of movement. They are ideal for explaining complex concepts in a visually engaging way.

2D animation video
Source: https://www.animaker.com/

5. 3D Animation

Similar to 2D animation, 3D animation uses three-dimensional images to create the illusion of movement.

3D animation video
Source: ngsup.com

6. Stop Motion

Stop motion uses a series of photographs or images to create the illusion of movement.

Stop motion video
Source: wistia.com

7. Whiteboard

Whiteboard videos feature an artist drawing or writing on a whiteboard to illustrate a particular concept or idea. They are ideal for explaining complex concepts and providing elaboration for visual learners.

Whiteboard Video
Source: VideoScribe on Youtube

8. Live Action

Live-action videos use real people, locations, and props to tell a story or convey a message. They provide real-world examples of how a product or service has helped others or showcase a particular location or environment.

1

9. Motion Graphics

Motion graphics combine text, images, and animation to create visually engaging content. They are ideal for creating eye-catching graphics and visual effects in marketing videos.

motion graphic video style
Source: designpickle.com

How to choose the right video style?

When choosing the right video style for a marketing campaign, it is important to consider the message that needs to be conveyed and the target audience. Each video style has its own unique characteristics and can be used to achieve different marketing goals.

 

For example, a 360-degree video can provide an immersive experience, while a whiteboard video can help explain complex concepts. It is also important to consider the target audience and the message that needs to be conveyed. For example, an interview video featuring an industry expert can help showcase thought leadership, while a motion graphics video can be used to create eye-catching visual effects. By considering these factors, you can choose the right video style that will help achieve your marketing goals.

Conclusion

In conclusion, video marketing is a powerful tool for engaging a campaign’s target audience. In fact, 86% of marketing professionals use video as a marketing tool (Wyzowl, 2021) With the right choice of video, you can create engaging and visually compelling marketing campaigns that will help drive brand awareness, increase customer engagement, and ultimately, drive sales.

Want to create videos for your next marketing campaign?

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Will ChatGPT Replace Your Doctor?

ChatGPT can provide a wealth of information and insights into various fields. However, when it comes to healthcare, there is a lot of debate about whether or not AI could be considered a source for medical information or advice. Let’s dive in!

ChatGPT as a doctor

Dr. Isaac Kohane, a computer scientist and physician at Harvard, collaborated with two colleagues to test GPT-4’s performance in a medical setting. Their goal was to see how the latest AI model from OpenAI functioned in this field. The results of their experiment were impressive, with GPT-4 performing better than many doctors according to Kohane!

 

In his upcoming book, “The AI Revolution in Medicine”, Kohane presents a clinical hypothetical scenario involving a baby he had previously treated and conducts an experiment with GPT-4. By providing the bot with a limited amount of relevant data, including details from a physical examination, an ultrasound, and hormone levels, the machine accurately identified a rare medical condition called congenital adrenal hyperplasia, which has a prevalence of 1 in 100,000 cases.

 

Kohane also added that GPT-4 answers US medical exam licensing questions correctly more than 90% of the time. It’s a much better test-taker than previous ChatGPT AI models, GPT-3 and -3.5, and a better one than some licensed doctors, too.

 

Read More: https://www.insider.com/chatgpt-passes-medical-exam-diagnoses-rare-condition-2023-4

Limitations of AI in Healthcare

First, it’s important to acknowledge the limitations of AI. While AI models like ChatGPT are designed to analyze and process large amounts of data quickly, they lack the experience and judgment of a qualified medical professional. Doctors undergo extensive training and education to diagnose and treat patients, and they use their expertise to make informed decisions about a patient’s health and well-being.

cartoon doctor sitting on a desk in his clinic.

Moreover, medicine is a constantly evolving field, and doctors must continually update their knowledge and stay up-to-date with the latest research and techniques. While ChatGPT can provide information based on the latest medical studies and findings, it cannot replace the years of experience and training that a doctor has.

Role of AI in Healthcare

That being said, AI can still play a valuable role in healthcare! For instance, ChatGPT can help patients understand their medical conditions, explain treatment options, and answer any questions they may have. Yet, such uses are still not recommended by many experts. ChatGPT remains an incredible source of medical information and cannot serve as the base for any medical recommendations. Danger alert here!

 

For doctors, ChatGPT can quickly analyze lengthy reports and research papers and provide a summary in a matter of seconds. It can also justify its thought process in a manner that appears similar to human-like intelligence.

The Human Touch

Moreover, AI cannot replace the human touch and empathy that is so crucial to healthcare. Patients need to feel heard and understood by their doctors, and AI simply cannot provide that level of emotional support. Furthermore, healthcare is a deeply personal and individualized field, and patients require personalized care and attention that AI models like ChatGPT cannot provide.

cartoon of a patient and doctor talking together in the doctor's clinic

Conclusion

In conclusion, while AI models like ChatGPT can provide valuable support in healthcare, they cannot replace the expertise and experience of a qualified medical professional. The healthcare industry needs to acknowledge the potential benefits and limitations of AI and work to integrate it into their workflow in a way that supports and enhances their work.

 

At the same time, we must also recognize the importance of the human touch in healthcare and ensure that patients continue to receive the personalized care and attention they need. By combining the best of both worlds – the power of AI and the expertise of human doctors – we can create a healthcare system that is more effective, efficient, and compassionate for all.

Personalized Medicine, image generated with Midjourney (AI)

Personalized Medicine & Gilead’s Yescarta

Personalized medicine, also known as precision medicine, is a healthcare approach that takes into account an individual’s unique genetic makeup, environment, lifestyle, and other factors to diagnose and treat medical conditions. This approach is based on the idea that each person’s health is influenced by a unique combination of factors and that treatments that work for one person may not work for another.

 

The field of personalized medicine has been made possible by advances in genetics and other technologies that allow researchers to analyze and understand the genetic and molecular basis of diseases. With this knowledge, doctors and researchers are able to develop more targeted and effective treatments that are tailored to each patient’s individual needs.

Benefits of Personalized Medicine

Personalized medicine offers a number of benefits over traditional, “one-size-fits-all” approaches to healthcare. Here are some of the key advantages:

 

  • Improved Accuracy: Personalized medicine takes into account an individual’s unique genetic makeup and other factors, allowing for more accurate diagnoses and more effective treatments.

 

  • More Efficient Treatment: Personalized medicine allows doctors to target treatments specifically to each patient’s needs, which can reduce the need for trial and error in treatment and improve patient outcomes.

 

  • Increased Safety: Personalized medicine can help identify patients who may be at increased risk for adverse reactions to certain treatments or medications, allowing doctors to avoid these treatments and minimize the risk of harm.

 

  • Cost-Effective: While personalized medicine may initially seem more expensive, in the long run it can be more cost-effective, as it can reduce the need for unnecessary treatments, tests, and hospitalizations.

 

  • Improved Patient Satisfaction: By taking into account each patient’s unique needs and preferences, personalized medicine can improve patient satisfaction and quality of life.

Applications of Personalized Medicine

Personalized medicine has the potential to revolutionize healthcare, and is already being used in a number of different applications. Here are just a few examples:

 

  • Cancer Treatment: Personalized medicine is being used to develop targeted cancer therapies that are tailored to each patient’s unique cancer type and genetic makeup, which can be more effective and less toxic than traditional chemotherapy and radiation. An example on this is Yescarta for the treatment of Non-Hodgkin’s Lymphoma. (Read More Below)

 

  • Cardiovascular Disease: Personalized medicine is being used to identify patients who are at increased risk for cardiovascular disease, and to develop targeted prevention and treatment strategies based on each patient’s individual risk factors.

 

  • Infectious Disease: Personalized medicine is being used to develop more effective treatments for infectious diseases, such as HIV and hepatitis C. By analyzing the genetic makeup of the virus and the patient, doctors can develop treatments that are more targeted and effective.

 

  • Pharmacogenomics: Personalized medicine is being used to identify patients who are at increased risk for adverse reactions to certain medications, and to develop more personalized dosing and treatment strategies based on each patient’s individual genetic makeup.

Gilead's Yescarta

Yescarta manufactured by Kite Pharma, a Gilead company, is an example of personalized medicine used to treat certain types of non-Hodgkin’s lymphoma (NHL) in adults, including:

  • Large B-cell lymphoma
  • Follicular lymphoma

 

The medication belongs to a group of drugs called chimeric antigen receptor (CAR) T-cell therapies. It contains a biologic drug made using white blood cells from the patient’s immune system. Hence, personalized treatment.

 

The drug is given as a one-time intravenous (IV) infusion in a specialized treatment center administered by a healthcare professional as an injection into a vein given over time. To receive Yescarta, patients must have a certain type of cancer and be recommended by their healthcare professional.

Challenges and Limitations

While personalized medicine offers many advantages, there are also some challenges and limitations to consider. Here are a few:

 

  • Data Privacy: Personalized medicine relies on the collection and analysis of large amounts of genetic and other data. This raises concerns about patient privacy and data security.

 

  • Cost: While personalized medicine can be cost-effective in the long run, the initial costs of developing and implementing personalized treatments can be high.

 

  • Access: Not all patients may have access to personalized medicine, especially in developing countries or in areas with limited healthcare resources.

 

  • Ethical Issues: Personalized medicine raises a number of ethical issues, such as concerns about discrimination based on genetic information and the use of genetic data in insurance and employment decisions.

Conclusion

Overall, personalized medicine offers many advantages over traditional healthcare approaches, and has the potential to revolutionize healthcare in the years to come. We’ll just have to wait and see!

All About GPT-4

All You Need to Know About GPT-4

The introduction of natural language processing (NLP) models, GPT-3 and GPT-4, was revolutionary and fascinating to the whole world.

These models have the remarkable ability to understand and generate human-like text, making them incredibly useful for a wide range of conversational applications, from chatbots to virtual assistants.

But what’s the difference between the 2 models and what’s the story behind them? Let’s delve in.

How Does ChatGPT Work?

ChatGPT works by using a deep learning technique called a transformer. The transformer was first introduced in a 2017 paper by Google researchers and has since become one of the most popular NLP techniques. Transformers are designed to understand the context of words in a sentence, which allows them to generate more accurate and natural responses.

Credit: techwiser.com

To create ChatGPT, OpenAI trained a transformer on a massive amount of text from the internet, including websites, books, and articles. This training allowed the model to learn how to generate natural language and respond to a wide range of prompts. When a user interacts with ChatGPT, the model uses its understanding of language and context to generate a response that is appropriate to the user’s input.

Who Created ChatGPT?

ChatGPT was created by OpenAI, a research organization dedicated to creating artificial intelligence that benefits humanity. OpenAI was founded in 2015 by a group of technology leaders, including Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, John Schulman, and Wojciech Zaremba. In 2018, Musk resigned from OpenAI’s board of directors.

Elon Musk
REUTERS/Mike Blake

What is GPT-4?

GPT-4 is the fourth version of the natural language processing (NLP) model, GPT, which stands for “Generative Pre-trained Transformer.” It was developed by OpenAI, a research organization dedicated to creating artificial intelligence that benefits humanity.

New Features of GPT-4

One of the main new features of GPT-4 is its increased size and complexity. It has 10 times the parameters of its predecessor, GPT-3, which allows it to understand and generate more complex text.

Additionally, GPT-4 has been trained on even more data than GPT-3, making it more accurate and able to understand a wider range of topics.

OpenAI ChatGPT-3 Vs ChatGPT-4
From OpenAI Official Website

Another new groundbreaking feature of GPT-4 is its ability to generate multi-modal responses. This means that the chatbot can now generate text and images, which can make conversations with users even more engaging and interactive. For example, if a user asks GPT-4 about a specific type of car, it could generate an image of that car along with its response!

Moreover, GPT-4 is 82% less likely to respond to requests for disallowed content and 40% more likely to produce factual responses than GPT-3.5, according to OpenAI’s internal evaluations.

In a nutshell, GPT-4 has enhanced capabilities in:

  • Advanced reasoning
  • Complex instructions
  • Creativity

Who can use GPT-4?

GPT-4 is currently available to ChatGPT Plus subscribers only.

ChatGPT Plus Plan is for $20/month.

Conclusion

GPT-4 is poised to revolutionise the way we interact with machines and automation. As we’ve seen, this model builds on the already impressive capabilities of GPT-3, offering new features and even greater language-processing abilities.

While the development of these models raises important ethical questions around privacy and the role of AI in our lives, there’s no doubt that GPT-4 and models like it have the potential to transform our workflows, streamline communication, and unlock new frontiers in artificial intelligence.

designer sitting on a desk, design trends in 2023

7 Designs Trends We’re Keeping in 2023

The world of design is constantly evolving, and in 2023, we are expecting to see some exciting new trends emerge. From AI design to radiant gradients, there are a number of trends that will define the visual landscape of this year. Let’s take a closer look at 7 design trends that are set to make a big impact in 2023.

1. AI Design

Artificial intelligence is already playing a major role in many industries, and design is no exception. AI-powered design tools, like Midjourney, will allow designers to create highly customized and personalized visuals that are tailored to the needs and preferences of individual users.

2. Motion

Motion has been a growing trend in design for several years now, but it’s set to become even more prominent in 2023. With the rise of VR and AR technology, designers will need to create designs that are not only visually stunning, but also interactive and engaging.

Credit: Motion Design School

3. 3D Design

In 2023, we can expect to see more designers experimenting with 3D elements in their designs, whether it’s in the form of 3D typography, illustrations, or product renderings. This will add depth and dimension to designs, and will create a more immersive visual experience for users.

Credit: https://icons8.com/l/3d/

4. Flat Design

Flat design is not going away anytime soon. In fact, it’s set to become even more prevalent in 2023. With the rise of minimalism and simplicity in design, flat design is the perfect way to create clean, streamlined visuals that are easy to understand and navigate. This trend will continue to be popular in everything from web design to branding and packaging.

Credit: Envato

5. Custom Type

Typography has always been an important aspect of design, but in 2023 we can expect to see more designers pushing the boundaries of what’s possible with custom type. From hand-drawn lettering to highly stylized typefaces, custom typography will allow designers to create unique and memorable designs that stand out from the crowd.

Credit: Jackson Alves on Behance

6. Branded Illustrations

According to Toptal, a brand illustration system is a collection of images with a cohesive mood and style that clarifies a brand’s promise, often with a nod to human experience (humor, hope, irony, etc.). Branded illustrations will help brands stand out and create a more memorable and cohesive visual experience for users.

7. Radiant Gradients

Gradients create a sense of depth and movement and can add a touch of playfulness and whimsy to designs. They’re also a great way to incorporate multiple colors into a design without making it feel too busy or overwhelming.

In conclusion, the design trends we’ll see in 2023 are a reflection of the evolving nature of design itself. From AI-powered design to custom type and branded illustrations, these trends are all about creating more personalized and engaging visual experiences for users. Whether you’re a designer or a business owner, it’s important to stay on top of these trends to ensure that your designs remain fresh, relevant, and impactful.

 

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US FDA Approves Pfizer’s Nasal Spray For Migraines

Pfizer just announced receiving the FDA approval of ZAVZPRET, a nasal spray for the acute treatment of migraine with or without aura in adults. This approval marks a huge milestone in the pharmaceutical industry as it provides a new and innovative option for millions of people who suffer from a reduced quality of life due to migraines.

Migraine is a neurological disorder that affects nearly 40 million people in the United States alone. According to Mayo Clinic, it is characterized by severe headaches that can last for hours or even days, along with symptoms such as nausea, vomiting, and sensitivity to light and sound. Migraine attacks can be incredibly debilitating, leading to absenteeism from work, school, and social gatherings, and substantially affecting an individual’s overall well-being.

woman suffering from migraine sitting on the coach

The burden of migraine is immense, not just for the individuals who suffer from it, but also for their families, employers, and society as a whole. According to the American Migraine Foundation, migraines result in more than 113 million lost workdays annually in the United States, costing employers billions of dollars in lost productivity. In addition, the total indirect cost associated with migraine in the United States has been estimated at $19.3 billion (inflated to 2019 US$).

Until recently, the options for acute treatment of migraine were limited, with many people relying on over-the-counter pain medications or prescription drugs that can have significant side effects. However, the recent FDA approval of Pfizer’s nasal spray provides a new and innovative treatment option that is expected to significantly improve the lives of people who suffer from migraines.

painkillers and a glass of water

ZAVZPRET is the first and only calcitonin gene-related peptide (CGRP) receptor antagonist nasal spray for the acute treatment of migraine in adults. Being a nasal spray with rapid drug absorption, it will greatly serve patients who cannot tolerate the side effects of oral medications and need to regain their normal function rapidly.

 

The approval of ZAVZPRET represents a significant step forward in addressing the burden of migraines and improving the lives of those affected by this neurological disorder. It is our hope that this medication will become widely accessible, providing relief and support to those in need.